Two Of The Top Ten Viral Marketing Campaigns Of All Time

Want to create a powerful buzz for your website. Use video to create a powerful viral marketing campaign. Independent artist would do good to experiment with video marketing. Indie musicians are already creating one of the most amazing viral products on the web music. We all know the ongoing quest of the RIAA to rid the earth of free file sharing networks.

 Which technology do you think hurt the music and film industry the most?

• Filesharing networks  

                        OR

• DVD Burners

Music was viral before there was such a term.  Especially in hip hop. Hip Hop heads started out dubbing cassettes back in the day. In hip hop bootlegging was part of the whole promotion thing. Well, at least to the hip hop artist of that time.  It was almost like a badge of honor. “They dubbing my tape all over New York.”

Hip Hop culture and the rap sound may have been the first pioneers of viral marketing.  The music started to self perpetuate first then hip hop culture. Both are global now and part of a mutibillion dollar industry.

I often wonder why all that bootlegging never showed up on th RIAAs radar. Maybe because it was done hand to hand. Old Skool. Now it’s server to server. Geography is no longer a issue. You just create a audio file and send it to your  friend in Japan. It only takes a few seconds. In 1986 it was the good old USPS still one of the most reliable forms of distribution. But nothing compared to the computer.

Good music is already viral when it’s created. You either go buy it or you burn it.  That’s if it’s good. The same can be said about video as well.

Video may be considered more powerful becuase you have visual and audio elements. The two together make a great combination we Americans

love. Pleasing to the ears and eyes. Most of us grew up watching TV and we liked it.  We still like it. It’s just not as boring as text. Video grabs the attenion of your customer.  

Start producing video for the web.  That doesn’t mean stop using TV as a marketing and entertaiment platform, it means use them both. It doesn’t have to be a Steven Speilberg production. Your production could be as simple as a audio track, six still pictures, and some editing software. Many have created powerful traffic generating videos using this exact same technique. It’s simple but powerful.

Musicians, designers, illustrators, filmmakers photographers and writers should start their own online video production companies. Why? Because  video is one of the most phenomenal marketing weapons on the web. If you research any of the video sharing sites on the web you’ll find content and quality

are not king. Most video sharing sites are just forums of expression. How come your not expressing your self? Like everyone else.

Learning to convert video into other formats can help you reach new audiences sell more CDs or graphics or photographs.

Indie artist should think out of the box when it comes to producing online video. For example, a musician could do something different like a commercial or a comedy skit. Surprise online viewers with your innovation and content. Give your video opt-in power by attaching a link to a sign up page for your newsletter, free ebook or affiliate program. It’s up to you. Do your research and you’ll find out that the best online marketers swear by their email list. Your email list can be like money in the bank.

So now I’m going to give you two examples of powerful viral videos. Both videos were shot with expensive video equipment. Remeber while watching these videos it’s not the camera it’s the concept or idea that makes them innovative and viral.

The first is a great viral campaign produced by Nike that received 23.5 million views. The second is a viral campaign for GuitarMasterPro.net it received 45million views.

Take a look.

 

Coming next a youg lady who generated a buzz by giving away her myspace designs and layouts. So much of a buzz it made her graphic design success overnite. Every unkwon artist can take note from this young lady who at the time barely had a drivers license.